How To Approach A New Wholesale Vendor Or Supplier When You Have No Store, No Site And No Sales
In this post, you will learn how to approach a new wholesale vendor or supplier whether you’re dropshipping, selling wholesale, or private label.
You’ve put together a list of potential vendors that you want to work with either from a tradeshow or from a manufacturer’s distributor list.
You’ve never purchased in bulk before. You don’t have a website or a domain and you are extremely apprehensive about contacting your vendors for the very first time.
A voice inside your head tells you…Maybe I should put up a website first. Maybe I should start a corporation or an LLC. Maybe I need business cards:)
But in reality, you should be figuring out what you want to sell and nailing down your product sourcing strategy as soon as you can.
Recently, I received this email from one of my readers who was a bit apprehensive about contacting their first vendor.
Hi, Just want to say thanks for the extensive information you provide on your site. I have found it quite valuable and encouraging.
I’m just starting out with my new venture and was hoping you could help? I have decided on the kind of product I would like to work with but I’ve come to a grinding halt at the thought of contacting my supplier. The kind of things that run through my mind are:
1. How do I approach my supplier e.g. what kind opening letter/email should I write? 2. Should I have e and have my website up and running before I make contact with my supplier? 3. How do I deal with the question – How long have you been in business for?
So, I was hoping you could shed some light on the above and whether you have any samples of letters/emails you may have used in the begging when first making contact with your potential new supplier?
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Choose A Sourcing Strategy First
Do you want to dropship? Do you want to buy wholesale? Do you want to private label your own products from Asia?
If you haven’t chosen your ecommerce business model yet or if you are not 100% sure which product sourcing strategy to go with, read this post first where I outline and compare 8 different ecommerce business models.
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How To Approach Wholesalers In The United States Or In Your Own Country
When it comes to sourcing products for your online store, buying your goods wholesale in your own country is by far the easiest way to go.
There are very few requirements and most vendors will be willing to work with you no matter what level you are at.
In the United States for example, all you need is a sellers permit or business license and you’re good to go. You don’t need a website. You don’t need to have a corporation or an LLC.
You can simply call or email the wholesaler, tell them that you’d like to carry their goods, and ask them how to make a purchase.
If you’re in the US, they’ll probably ask you for your sellers permit for tax purposes and tell you their minimum order requirements. That’s it!